Trust is built on credibility and credibility comes form acting in others’ interests before your own.
Stephen Denny
- Find your niche. The Cambridge dictionary defines “niche” as “an opportunity for a business to offer a product or service that is not offered by other businesses”. In other words, what makes your product or service unique and different than your competitors’?
- Social media. Use social media to your advantage to create credibility.
- Associate with the best in your industry and get them to acknowledge you. Identify the leaders in your industry and find a way to work together or add value.
- Fulfill all promises. Always under promise and over deliver on your promises. It will also make it much easier to source quality and organic referrals.
- Be an expert in your field. Your experience should back up what you are selling.
- Do what you are passionate about or be passionate about what you do. When you have passion, you will never get tired.
- Show others your commitment. Actions speak louder than words. Always back your words up with action.
- Be authentic. When you are true to yourself and transparent, it will be much easier for people to relate to you and trust you.
- Consistent track record. If someone calls you out on something, you’ll have proof to fall back on.
- Have an online presence. We live in a society where people constantly search things on the internet. When not meeting in person, first impressions are more often formed online. If your business does not have a website, you instantly lose credibility.
- Testimonials (video testimonials are the best). Consistently gather reviews and testimonials from previous customers and have it visible online. Video testimonials are the most powerful. People want a sense of security before investing.
Authentic Entrepreneur 